This football themed project featuring Nizhny Novgorod fandom was meant to roll out the club’s ‘new look' uniform. The video takes in Nizhny Novgorod’s signature landmarks and other locations most cherished by the locals. It is natural for every person to have their own special places in their hometown, but the football stadium is the center of gravity for everyone. The squad’s home arena unites the entire city, overriding people’s personal preferences.
Creative producer and script
Mitya Savitskiy, Misha Kopytkov